director

Job description

Marketing officer (trainee)

Responsible to:

Marketing & Sales Manager

Responsible for:

Box Office Team, Distribution Officer and Neighbourhood Representatives on project work or in the absence of the Marketing Manager

Purpose of the Job:

to build an awareness and a profile of the theatre as a venue and high quality arts resource
to forge effective relationships with local, regional and national press, the media, funders and arts organisations, education providers, customers, staff and volunteers, the general public, commercial partners and sponsors

Main Activities:

to develop and manage strong relationships with the press and media, in particular fostering relationships with the local press
to contribute to the development of the profile of the theatre as a high quality arts resource enabling the local community to access arts provision of regional, national and international significance
to assist the Marketing Manager with the organisation’s advertising
to manage listing and editorial coverage in local, regional and national press
to support the theatre’s web-based marketing including the maintenance of the website and links with other sites including the borough’s site, e-mail information systems and interactive booking
to ensure that all existing and potential funders and stakeholders have an awareness of the theatre’s activities, its aims and objectives
to co-ordinate all PR events, launches, interviews, photo calls and press nights both on and off-site
to prepare media stratagem, supervised by the Marketing Manager for each season
to prepare and submit regular press releases
to ensure that all staff, the board and other stakeholders are aware of the extent of press coverage through regular updates and by keeping an updated archive of all published material; to ensure that all staff, the board and other stakeholders are aware of the extent of press coverage through regular updates and reports and by keeping an updated archive of all media coverage
to assist in the documentation of activities through photography, video, the internet, CD-Rom and other media
to assist the development of community networks through regular communication and meetings (both on and off-site) to local groups, artists, participants and network organizations
to develop and manage an effective publicity distribution system for all print
to manage publicity displays both on-site and in associated sites (for example libraries, social centres, leisure centres and other venues, the Civic Centre, Town Hall, parks, shopping centres and other public centres)

General:

to deputise for the Marketing Manager in his or her absence
to undertake occasional, ad-hoc work in the box office when required to cover staff breaks
to comply with and uphold the theatre’s general principles, expected levels of customer care and HR procedures

This list of duties is not designed to be exhaustive and the staff is expected to be adaptive and flexible to the changing nature of the organization. The Press & Marketing Officer will be required to attend performances out of normal office hours (10am until 6pm).

PERSON SPECIFICATION

Qualifications:

A-Level or equivalent - Essential
IT Training – Desirable
Marketing qualification – Desirable

Experience:

experience in public relations – Essential
at least one year’s experience in a marketing role – Desirable
experience in dealing with the press – Desirable
experience in distribution systems – Desirable

Professional Knowledge:

knowledge of database systems -Essential
good & accurate writing skills and copywriting ability – Essential
knowledge and appreciation of theatre, music and live entertainment – Essential
understanding of good customer care – Essential
highly conversant in IT , specifically Microsoft Office – Essential
knowledge of box office procedures – Desirable
working knowledge of any of the following software packages: Patron Edge ticketing system, Vital Statistics, Adobe Photoshop & Artifax Event – Desirable

Personal Qualities:

excellent communication skills both oral and written – Essential
commitment to continuing personal development and development for the benefit of a venue – Essential
ability to work under pressure with tight and changing deadlines, manage workload & prioritise – Essential
strong organisational and administrative skills – Essential
an appreciation and personal commitment to equal opportunities – Essential

Other:

ability to work flexibly (evening and weekend work) – Essential