director

Job description

Marketing officer (arts centre) A

To play a key role in the promotion of all aspects of our work, including events within the performance programme and learning and participation programme, retailing, catering and the building itself.

Duties:

to co-ordinate all aspects of the creation and dissemination of the marketing team’s materials
maintaining the print schedule – lead times, copy deadlines, sign-off dates etc. – and disseminating the deadlines to relevant colleagues
getting quotes from printers for print jobs, and in consultation with the team deciding on which company to use
keeping the print job spec file up to date
ensuring all materials and services ordered by the team are properly specified, quoted for and ordered through our system (requisition number and purchase order raised)
co-ordinating the distribution of publicity materials regionally and nationally
to assist with the creation of promotional materials and opportunities
assisting with the planning, scheduling and implementation of direct mail and e-mail campaigns
working within the marketing and media and PR team to identify and implement internal and external promotional opportunities
assisting in the creation of direct mail letters and e-mails for promotional campaigns
collating information for marketing copy, including doing research and checks to ensure accuracy of details
assisting in the proofing of promotional materials
assisting the Head of Marketing in the liaison with external design, print and publishing companies; to use the marketing side of the organisation’s customer relationship management system (Tessitura)
identifying and generating lists for postal and electronic mailings in consultation with the marketing team
mapping these lists into the marketing structure of Tessitura
ensuring up-to-date promotional codes in Tessitura, and the communication of those codes and related materials to relevant colleagues

Knowledge, experience and skills:

educated to A-level or equivalent qualification
two to five years experience in arts or education marketing
experience of customer relationship management systems
excellent IT literacy
excellent written and oral communication skills, with the ability to write clear, well structured and relevant promotional material and copy
effective planning skills and the ability to meet deadlines
*creativity and the ability to contribute to the ideas of the department
research skills, able to collate information for the promotion of events via web research, using reference tools, press review and similar
attention to detail and proof reading skills
customer care skills
negotiation skills, able to negotiate with colleagues and external partners to achieve positive results
degree level qualification or equivalent experience
appropriate marketing qualification