director

Job description

Marketing manager (theatre-based)

Responsible to:
The Director

Aim of post:
The effective promotion of events and development of the brand through a variety of marketing and audience development initiatives.

Job Objective:

to manage and deliver effective brand and event marketing and audience development campaigns for the theatre in consultation with the Director and to manage other casual and temporary staff as necessary

Responsible for:
Managing casual staff and volunteers as required/ Managing relationships with designers, distribution, print companies/ Servicing relationships with key potential funders and sponsors/ Managing the
marketing budget

Liases with:
Director, Administration Manager, Ticket Office Manager, Press & PR Manager, Operations Manager, Young Peoples Programmer, visiting companies & artists, a variety of outside organisations, companies and agencies

KEY AREAS OF RESPONSIBILITY

Collaborate with the Director and management team on the continued strategic development of the brand through ensuring a consistent and coherent approach across all media.

Print:

collate, compile, write copy for and proof season brochure
manage design, print and distribution of the season brochure
design and manage print of postcard flyers and other event-specific print
managing design, print and display of Front of House print
manage design, print distribution and display of posters
commission photographers and designers

Website & Internet:

regularly monitor and update website
maintain e-marketing lists
generate & deliver all e-marketing activity

Advertising:

identify and buy appropriate advertising space as appropriate

OTHER DUTIES

monitor sales for all events
produce reports as appropriate on marketing activity
seek new opportunities for sales promotions
liaise with the Director, Press & PR Manager and other staff to deliver audience development initiatives
support the Young Peoples Programmer in the design, production and distribution of schools mailings & other related initiatives
identify commercial opportunities for the organisation
assist in the continuing development of relationships with sponsors and funders
represent the marketing department as required at meetings
liaise with marketing representatives from visiting companies, artists and agents

General Duties:

along with other staff, undertake some general administrative duties, including answering telephone calls and responding to enquiries

Knowledge, Skills and Abilities:

ability to think strategically and to prioritise effectively
ability to build trust, confidence and commitment from others
innovative and creative thinker
good knowledge of the performing arts
excellent communication, organisational, interpersonal and administrative skills
high level of competence in the use of information technologies for ticketing, marketing and administration purposes, and in learning to use new IT packages

Personal Style and Behaviour:

team player, enabler and coach
value principles of social & cultural diversity & equality of opportunities
decisive and confident with good problem-solving skills
good sense of humour