Marketing & PR officer/ manager/ director

The ITC, an industry body that represents over 600 members, says:

This role is responsible for marketing the work of the organisation to the public. They oversee the design and printing of brochures, leaflets and posters, update the website, and develop schemes for attracting audiences.

We would add to that that the key to good marketing a theatre production is to identify who your target audience is, and make sure they are aware of the play and attracted to it, even before the tickets go on sale. This is generally a combination of common sense and experience, but there is also a great deal of research that goes into it as well. Once you know who you are trying to tell about what, then the task is to spread the word every means available: advertising, posters, mail shots, the internet, publicity, promotions and press. The marketing director has to liaise with the play’s director, the publicity and press people, the design department, the theatre’s website and the cast.

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Association of Arts Marketing

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